We're HatchBase.
Helping great ideas take flight by making pre-launch simple, engaging, and effective for founders and creators everywhere.
Why We Built HatchBase
We've seen it countless times: brilliant product ideas struggling to gain traction because the pre-launch phase was an afterthought. Founders juggling spreadsheets, clunky forms, and manual email updates, all while trying to build their actual product.
We knew there had to be a better way. A way to capture that initial spark of interest, nurture a community, and build unstoppable momentum – all before the big reveal.
HatchBase was born from this vision: to provide a streamlined, powerful platform for developers and creators to manage their waitlists, engage their early audience, and launch with confidence.
Meet Olly
The Curious Hatchling
Olly was hatched in a quiet corner of the digital ocean, inside a cracked little shell tucked among lines of code and startup ideas.
From the moment Olly emerged, one thing was clear—they were endlessly curious. While other hatchlings were busy exploring coral reefs, Olly gravitated toward whiteboards, sticky notes, and the hum of keyboards. Fascinated by how ideas became products, Olly began helping fledgling developers organize their thoughts, track their earliest users, and keep momentum without getting overwhelmed.
With eight flexible arms (perfect for juggling ideas, feedback, and feature requests), Olly quickly became the go-to sidekick for makers launching new things. Calm, clever, and always watching out for what matters most, Olly helps teams grow from “just an idea” into something real—one waitlist signup and one happy user at a time.
Now, Olly lives inside HatchBase, working quietly behind the scenes to keep your projects on track, your early adopters close, and your launch beautifully simple.